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Miniature Earth | Hologram Demo

GLOBAL STRATEGY & COMMUNICATIONS.

 Deep domain expertise in winning campaigns for our clients.
'A GOOD STORY IS A GOOD STRATEGY'

RESEARCH. STRATEGY. EXECUTION.

We understand the importance of providing timely, accurate and insightful advice that will ​help your cause; not necessarily to please you. It is our job to blend an understanding of the latest communications technology and techniques, with the wisdom accumulated from​ hundreds o​f successful campaigns (and decades of combined experience). We never stop ​learning​ and growing.
TRUSTED BY THE WORLD'S BEST TEAMS
'GOOD ISN'T GOOD ENOUGH'

OUR MISSION.

We created Sentio​ ​Group​ fundamentally to help those people who want to change the world​. A group of campaign, strategy and communications specialists.

YOUR AUDIENCE

Knowing your audience helps you figure out what content and messages people care about.

Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.

BEHIND SENTIO

OUR PEOPLE.

We are working to leave the world a bit better than we found it. We ​only​ work for clients that we believe in, because we believe in ​ourselves​.
Nicholas Wright
MANAGING DIRECTOR
Nicholas Wright is a leading campaign manager and opinion pollster based in Sydney, Australia.

 He has led campaigns in the US, Europe, Britain and Australia, as well as helping to rid Zimbabwe of Robert Mugabe.  

Before founding the Sentio Group he ran Luntz Global in Washington DC and before that, several leading consultancies in London, Brussels and Australia.
Bruce Notley-Smith
DIRECTOR
Bruce was the former Member for Coogee in the Parliament of New South Wales, a position which he held for 8 years.

During his time as Member, Bruce lead major infrastructure, health, education and environmental reforms which continue to have a positive impact for the electorate.

Bruce brings over 20 years of political experience and has worked with multiple levels of government to achieve major reforms.
William Peters
DIRECTOR
Previously, William Peters managed the Public Affairs for Lime across the Asia Pacific region, where he worked closely with local and state governments to oversee the roll out of e-scooters across major Australian and New Zealand cities.

William brings almost a decade of strategy and communications experience from his time with the NSW State Government and Lime, a San Francisco-based technology and mobility leader.
Virginia Gordon
SENIOR ASSOCIATE
Virginia is a public affairs specialist, working with boards and management, with a major focus on strategy, risk, governance, advocacy, government and stakeholder relations. I also provide strategic counsel and mentoring to senior executives.

I provide issues and reputation management for private clients in business and the law, and have advised on client acquisition and commercial business development in the legal sector.

I have specialist expertise in technology, media, cultural & telecommunications policy.

Stuart Crosby
ASSOCIATE
Stuart is an Advanced Studies student currently completing majors in Politics and History at the University of Sydney (Dalyell Scholars).

With a keen interest in foreign affairs and a strong passion for social reform, Stuart has experience with campaigns, research and communications, including a recent intern role for the Member for Wentworth, Dave Sharma.

Beginning his work with Sentio Group in 2021, he intends to pursue a career in political analysis, consulting and government relations.